Just like a perfect website, a web form is equally important. Through a proper functioning web form, the website owners can gather crucial client information, and users can buy products or services.
For both parties, it is a win-win situation. Unfortunately, not many people know how to design a web form that is pleasant to look at yet serves the intended purpose. As web forms hold the key to acquiring client data, we are going to tell you the dos and don’ts of a perfect web form. But before jumping into the design of a web form, let us understand what a website form is.
Understanding Website Forms
In simple terms, a website form is an online form that requires the user’s input. Just like a paper form or document, a web form requires users to fill in the particular fields. Many people have integrated web forms into their website layout in an attempt to gather useful client data that could profit them in the long run.
Web forms are an extension of web development. That being said, PHP web development offers a development framework that could be used for building web forms, web pages, and websites. So, you can always hire PHP developers if you find yourself incapable of building a great web form.
Dos of Designing a Web Form
- Putting the Form at an Appropriate Place
When designing a web form, you need to keep the placement in your mind as well. Often, a website’s form fails to attract the right attention because it is not in the right place.
Usually, the viewers have their attention set in the middle of the web page. Anything that is a little off to either side can result in less lead generation through web forms. This is why you need to keep in mind the position of your web form.
Also, you need to keep the flow in your mind as well. A web form that abruptly appears out of nowhere and has no connection to the webpage it is currently on is going to put off tons of customers. To solve this problem, you need to create a flow which guides the customers. For example, if you want users to fill out a subscription form, you need to place it close to a CTA. Overall, if you can maintain a flow, you will get maximum conversion results.
- Using Color Scheme to Your Advantage
Keeping the web forms to the side is fine as long as you are using colors as an engagement strategy. To make your forms stand out from the rest of the layout, you need to employ a bright or contrasting color scheme for oomph worthy effect.
Contrasting colors work especially well in such scenarios because the placement of primary over complementary colors demands attention. You can play the same trick with light colors combined with dark ones. With color psychology and by limiting the page’s component, you can focus the viewer’s attention to any element you want.
- Using Legible Content
When it comes to the content of the form, keep two things in your mind; relevancy and straightforwardness. If your web form’s content is shallow, has a 5-minute read time and does not deliver the promised services, then you will likely face less conversion. Length does not mean quality. As the content plays a major role in conversion, you need to ensure that you are delivering your message in less yet effective words.
The same goes for font color, type, and size along withits background and placement. The right content can compel people into signing up for your services; just make sure that you are telling your story in an effective manner.
Don’ts of Designing a Web Form
- Stay Away From Lengthy Details
Users will not spend more than 15-seconds on a form unless it is for a contest or a survey. That being said, you do not want to put off your users by demanding too much information through lengthy and detailed forms.
To resolve this problem, only ask for the information you need and not the information you want. Avoid asking for too many details by designing a form that only requires information pertinent to your cause. One more thing you could do is provide social logins. With this step, users will spend less time on your form as they will not need to enter their personal information. They can simply sign up using their social network profiles.
- Never Put Captcha at the End of Web Forms
Captcha does not serve any purpose except kill conversion. Captcha was created to filter unwanted submissions but honestly, how many spam forms have you received yet? Moreover, it is not necessary to put every user to test before they sign up for your web form. This is the reason why you need to ditch this step in order to see a better conversion rate.
- Do not Make Your Form Boring
The style of a web form says a lot about the people behind it. While a fun style can be inviting, a dark or neutral layout can give a quite dull impression. Since you do not want to scare off people from filling out your forms, you need to design them in a way that is anything but distant and impersonal.
Also, here is an interesting article that will help you create an engaging web form.
Common Errors to Avoid
Lastly, here is a list of certain errors that you need to avoid to ensure that your form is not ignored.
- If you are using auto-fill, do not utilize the auto-advance option. Auto-advance is when the cursor is automatically advanced to the next field. As the users will not be expecting it, they will surely fight it.
- Do not design such forms that make users feel confused. Always ensure that your entry fields follow an order so that users do not abandon your forms midway.
- Never upload your web form without testing it.
- Lastly, never forget to optimize your forms for mobile users as well. When performing this step, just make sure that your form is optimized to perform better on every device.
Web forms are a crucial element, a lead-generation magnet that helps apps and websites reach their targeted conversion rate to stay in business.
Designing forms have never been an easy task as there are many factors to be mindful of. As a web designer, it is your responsibility to be extremely cautious and test out every element to see what works in your favor and what does not. So, next time you are designing a web form, make sure to keep the above dos and don’ts in your mind so that you create one that instantly attracts attention.