Common Mistakes Startups Make When Launching Mobile Apps

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The mobile experience is increasing user adoption all across the globe. When ComScore says that all digital growth is now stemming primarily from the mobile, businesses worldwide are taking note of this impressive trend. As a result, businesses ranging from startups to enterprises are vying for faster time to market and looking to launch their mobile apps in a super- quick time. However, with this endeavour comes the different perils of not factoring in the common mistakes that can happen during the development and launch. These perils are amplified in the case of startups that doesn’t have the experience or resources backing of a larger enterprise. However, the perils are equally considered for an Android app development company also.

Today, we bring to you a few common mistakes that startups should avoid to ensure better success potential of their mobile app development projects:

1. Not knowing which app platform to target:

It is a common tendency to spread the net wide for a startup, especially for one working without a definite strategy.  However, this will seldom provide the result expected. Simply increasing the number of downloads across multiple app stores will not be a good KPI to target. Take the case of the popular game Infinity Blade III. It is available only on iOS and for a reason. Such apps shorten their development time and can get the bugs from one mobile OS out before launching on another OS.

2. Poor UI/UX design:

The smartphones offer a host of options of making use of the functions of a native mobile app. But these will work only if the users don’t get overwhelmed with the layout, navigation, and aesthetics. Operating the app should be convenient and not counter the basic objective of a sales-generating marketing channel. Be it slow loading site or poor customer engagement, be aware of these poor UI/UX traits and aim to rectify these from your mobile app ASAP.

3. Stuffing in too many features:

Startups may want to cram in too many features to get a better response from the users. But the reality is that smartphones have limited system configurations and screen sizes as compared to the desktop. Hence users would want the app interface to be as uncluttered, clean, and minimal as possible. A confused user is a user lost forever for your app.

4. Not having an MVP:

A Minimum Viable Product is the first app launch that should happen (ideally in a beta mode). This is in many ways, tied to the above mistake of overstuffing the app and hoarding it with too many features. Having an MVP of the app ensures that you gain precious user feedback on the look, feel, and functionality of the app. Once you have analysed the feedback you can then release an updated version with 2-3 new features added in.

5. Cloning another app:

A 100% copy paste of another app is not advisable. Many clients provide a reference of an app they like and mention that they want to replicate the same for an app. Most of the times the developers mistake this brief to completely clone the app. Top mobile app developers take their inspiration from the app which is good, being a downright clone of an app is a no-no.

6. Not testing enough:

In the interest of time, startups usually forgot a part of the testing procedure. This is a strict no-no. You simply cannot launch an app that has many errors and bugs. While the initial downloads may be high, you will lose out on other KPIs around the app’s longevity on your target audience’s smartphones. Testing should be factored in both – development time and budgets for better efficacy of the app.

7. Not budgeting for marketing the app:

Startups working on lean business model often do not provision for the costs that come in after the app launch. They need to allocate a portion of the overall development budget to the marketing of the app on the respective app store. This way, the visibility of the app will be higher, user engagement will be better, and ensure that it won’t get lost forever in a swarm of similar apps.

8. Not keeping the customer updated:

An Android app development company needs to focus on qualitative aspects to ensure an all-round customer servicing. Delivering promptly on time, alerting client proactively when the project is to cross limit or keeping the communications channel open and transparent, a startup cannot lose sight of these crucial client servicing traits. Regular update to the client about the progress of the project will ensure a higher level of customer servicing and guarantee total customer satisfaction once the project is delivered.


It is evident that these mistakes are not exhaustive. A startup will need to carefully focus its energies on passing each and every milestone of the app development project with a thorough planning and execution.

Ritesh Patil

Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on mobile application. He works in a leading mobile application development company that has developed innovative mobile applications with skilled android app developers across various fields such as Finance, Insurance, Health, Entertainment, Productivity, Social Causes, Education and many more and has bagged numerous awards for the same.

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