Managing and running an eCommerce business is not easy. You need to consider many things before even getting into it. The first thing that you need for an eCommerce business is a website. An E-commerce website is not as simple to create as any other ordinary website. From website design to its performance, and from user experience to customer experience, there are many things you need to take care of.
Firstly, you must understand that you are not building an eCommerce website only to provide information and showcase your products online. Your main motive is to encourage visitors to buy from your online store. If you are unable to make sales through your website, the whole idea collapses.
You might be wondering, what are the main things you need to consider while designing and developing an eCommerce website. Therefore, here I am briefly sharing 10 Essential Elements For Effective E-Commerce Website Design. So, let’s have a look:
Use a Relevant Website Design:
Always design your website in relevance to your product. For instance, if you are selling hunting accessories, you cannot use cartoons etc. Similarly, an online toy store looks more attractive when it is colorful and lively. In the image below, the website sells Frozen (the movie) stuff, and you can easily understand it by having a look at its design.
Use Interactive Websites:
Nowadays, many people use their mobile devices to browse the internet. Use an interactive website to facilitate your mobile users otherwise, you can leave more than 70% of the money on the table.
Properly Showcase your Products:
The main purpose of your website is to sell. Therefore, you should use good quality images of your products. An online store is more like a virtual store, where your customers cannot see or touch the actual product. To overcome this problem, add a detailed description of your products. Describe each part of them, and if you have any instructions for the buyers before they buy a particular product, mention that as well.
UPS (Unique Selling Points):
Do you know how many online stores are there? They are thousands in number. So, how are you going to differentiate your store from others? Well, a simple thing that you can do is to make your uniqueness prominent on the website. What makes you different from your competitors. And why should people buy from you? Ask these questions to yourself, and you will get your USPs. See how this site has made its USPs prominent:
Once your visitors decide to buy your products, what will they do? Yes! They will start adding products to the shopping cart. Always use a good and user-friendly shopping cart. Your customers should be able to add multiple products to it, revise their order, and add or remove products easily. See the image of Sephora.com to have an idea of a good shopping cart:
Most of the eCommerce websites want their customers to get registered with them before making a purchase. This is useful for you as a store owner, as it allows you to remain in touch with them, but when you see it from a customer’s point of view, you will skip this step. Usually, customers want to make a purchase as soon as possible, without getting into any formalities. Allowing your customers to checkout as a guest can make your visitors more interested in your store.
Make Checkout Easy:
Have you ever make a purchase online? What do you think while checking out? Do you find these processes difficult? People don’t like lengthy and difficult checking out processes. Don’t make too many pages for this process. A single page is sufficient to get all the necessary information from your customers. The easier your checkout process is, the more motivated your customers will be to repeat purchase.
Some sites do not offer any payment options other than Master and Visa card. This could limit your sales. Try to add multiple payment options as it allows more people to purchase from you. Many people use PayPal for online payment, therefore, you can consider adding this option as well.
Contact Information & Customer Support:
Some eCommerce websites don’t pay much attention towards mentioning their contact information clearly on the website. It plays an important role in building trust. Similarly, you should have an active customer support as well.
Provide Social Proof:
When you give social proof to people, they feel confident in buying from you. Try to get some good reviews form your customers and place them prominently on your website. Don’t try to get fake reviews, they’ll do nothing but harm your credibility in long run. Instead, provide your best to your customers and they will give good reviews naturally. There are certain plugins that allow you to show your customer reviews on different pages of your website. You can try them as well.
I hope this article helps you in understanding the concept of 10 Essential Elements For Effective E-Commerce Website Design. If you have any tips, suggestions, or queries, please comment below.