Setting up an eCommerce site can be a crucial task, especially for those who are new in the world of web development. There is a perpetual tussle for driving more traffic, getting higher ranking and generating sales. It’s always been a tough job for site owners to manage all these activities at the same time.
In fact, SEO experts have enclosed plenty of topics regarding the search engine optimization of eCommerce sites for better conversion rates. But most of the Magento store owners keep on neglecting these tips and continue losing targeted web customers and revenues.
If you want to generate better results, you need to rub shoulders with the most common SEO mistakes of Magento store and follow the tips to avoid them. This will help you get higher ranking on search engine platforms and uplifts your online presence across the nation.
We bring you the list of most common SEO blunders in Magento stores along with their solutions.
SEO Flaws in Magento stores
Magento is one of the most sought-after CMS platforms that let you build fully-fledged E-commerce site in a matter of few minutes. But it doesn’t mean you won’t trap into the errors. Alike any other CMS, Magento also has its own SEO failures that could stop you getting better conversion rates and sales. Either you need to extend the functionality of your store, or change the default setting. So, let’s get started.
- Confining indexing of vital pages
Most of the times, webmasters forget about changing the robots.txt and meta robots directives, which index the site after staging. But if you restrict it, you site won’t get indexed and can’t rank higher in Google and other search engines.
To avoid this mistake, you should check your robots.txt file to ensure whether you enable site indexing or not. You must check meta robots directives, found in the <head> section of each web page. You can set them to INDEX, FOLLOW by default.
Well, you can also cross-check it at System > Configuration > General > Design > HTML head > Default robots.
You might have noticed that the URLs of an eCommerce site contains parameters such as ?/=sortby, /w=6, etc. Such URLs are duplicate pages that should be restricted from getting indexed by Google or other search engines.
Well, you can use rel=canonical to stop indexing the duplicate pages. But make sure there is only a single variant of each page, indexed by Google.
Note: Set the rel=canonical correctly because it is very difficult and tricky. You need extra attention while putting your canonicals because a single word mistake could leave you in a messy situation.
- Default Meta tags
Having an eCommerce site with a “HomePage” title tag for a homepage won’t help you get higher ranking on search engines. It is because the “Homepage” is not a targeted keyword for an online store so it won’t elevate your site’s ranking.
The site owners who continue with the default meta tags usually forget to change it with the targeted keyword. To overcome this situation, make sure you change the title into something more relevant and SEO-friendly.
Most of the site owners also neglect the meta descriptions and struggle with thousands of duplicate descriptions. It can affect SEO of your site and could shrink your CTR in search engine ranking pages.
Note: Visit the System > Configuration > General > Design > HTML Head > Default description and ensure that the field is blank.
- Rel=” alternate” hreflang=”x”
The re=” alternate” hreflang=”x” code becomes crucial if you are hosting a multilingual online store, especially if a store has two versions in the same language (such as .com in English and .ca in English). The code displays that all your eCommerce sites in multiple languages are instances of a single site so they won’t be considered as duplicate sites.
You can add the Hreflang tags either to the <head> of each page in your Magento site or indicate in you XML sitemap.
- Sitemap with Staging URLs
You can make necessary changes on a staging site to ensure that everything is running smoothly. After cross-checking everything, you can roll out the amendments to the live site. That is how one can ensure the smooth functionality of their store.
However, many store owners forget about the basic difference between the URLs of the staging site and live site and use the wrong ones for XML sitemaps. That can harm your store’s ranking on search engine ranking pages.
To get good site indexing, you can create your XML sitemap with the accurate URLs.
We can’t imagine online stores without beautiful and high-quality images. An eCommerce site contains thousands of images to display products from different angles. But most of the online stores forget about the image optimization before uploading it to the live site. It could decrease the flow of potential web traffic and sales of your store. To avoid this scenario, you need to consider the following things:
- Name your images Instead of using 702bt.jpg, use the appropriate name, such as black-boots.jpg to your image. That will increases the ranking of your site and drives more web customers.
- Alt tags: You should include Alt tags while optimizing your site for search engines. You can add this by writing the content for an image to the Google. Use the content similar to the image names.
- Optimize the file size of your images to improve the overall speed of your site.
- Homepage with Multiple URLs
There are various online stores on the web that can be accessed by multiple URLs. It can be with or without WWW or idex.php at the end. Such pages are duplicates. and need to be redirected to the canonical one.
However, Google can automatically find the canonical page, but there is no guarantee that it will pluck the desired canonical for you. So, create 301 redirects in your .htaccess file to solve this problem.
Hopefully, this blog post helped you in finding the most common SEO errors in Magento stores. Now, you can detect and solve the issues of your online store regarding the Search engine optimization.